web UX redesign

The issue: The C.C. Mellor Memorial Library wanted to improve the user experience of its website without an expensive overhaul.

The dream team: A group of three Carnegie Mellon Professional Writing grad students.

My role: User researcher, UX writer, and UX designer.

The process: We conducted analyses of website content, usability, and competitive benchmarking. I interviewed library stakeholders and created personas in order to empathize with patron goals, needs, and values. Our group synthesized common user tasks and determined how easily the current website supported those tasks. I conducted surveys and card sorting tests to learn how users completed tasks with the current site and to understand user assumptions about navigation and design.

The end result: The qualitative and quantitative data the user tests informed our final design suggestions. I used Figma low-fidelity, medium-fidelity, and high-fidelity prototypes to create our recommended design, labels, and information architecture.