CMUiii Anniversary

The issue: The Carnegie Mellon University Integrated Innovation Institute (CMUiii) was coming up on its fifth anniversary and looking for ways to celebrate.

The dream team: The CMUiii admissions and marketing team.

My role: Content strategist and writer.

The process: I developed an editorial plan dedicated to our FutureMaker theme, highlighting the CMUiii community of students, faculty, alumni, and industry partners.

The end result: I wrote articles for web, produced and edited video features, and directed the #CMUfiiive social media campaign, creating participation opportunities for students and our online audiences.